Christ Hospital recently expanded in Cincinnati with a new state-of-the-art Birthing Center. The objective of the campaign was to attract new patients to establish a client base prior to opening. Marketing materials were targeted to newly pregnant women, as well as those in the family planning stage. A bright, celebratory color palette was used, along with genuine expressions that were relatable to women going through the uncertainty and excitement of pregnancy.
Digital Banners, Social Posts, OOH, Outdoor Shopping Center Display, Direct Mail, Family Planning Kit, Email Template