The client was in need of a brand refresh that could extend into their 90th Anniversary campaign. The Drees Homes "So You" tagline was replaced by "Built Around You" to express their adage of Custom Homes Made Easy. Templated marketing pieces were then developed for their internal design team to version across the 12 markets. By refining and updating creative elements that complimented their corporate brand style, we were able to elevate their perception as a premium homebuilder.

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DELIVERABLES
Print Ads, OOH, Corporate Brochure, Anniversary Model Home Flyer, Digital Banners, 90th Anniversary Logo, Corporate Video, Promotional Products, Email Templates, Direct Mail