The Frisch's Big Boy marketing team initiated a brand evolution across in-store, print and digital platforms. The concept was simple—to go back to the basics, embracing their nostalgia and classic menu items. Updated fonts, textures and graphics were incorporated to give a nod to their heritage and complement their signature red & black color palette. I also worked with the team to plan and develop content for social media to increase engagement across a variety of channels.
Content Development, Menu Design & Layout, Point of Purchase Signage, Art Direction of Styled Food Photography, Digital Assets for Desktop, Mobile and Social Media