The Febreze In-Wash Odor Eliminator product was struggling with product awareness, so we launched a social media campaign across Facebook and Instagram, and optimized their website and mobile experience. The campaign was segmented into 4 categories across a mixture of promoted, targeted and re-targeted posts. Richer, more vibrant colors were used, overall messaging was simplified, and photography was updated to better reflect their branding.

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DELIVERABLES

Social Posts, Website Banners, Mobile User Experience Recommendations, Website Optimizations