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The Febreze In-Wash Odor Eliminator product was struggling with product awareness, so we launched a social media campaign across Facebook and Instagram, and optimized their website and mobile experience. The campaign was segmented into 4 categories across a mixture of promoted, targeted and re-targeted posts. Richer, more vibrant colors were used, overall messaging was simplified, and photography was updated to better reflect their branding.
Social Posts, Website Banners, Mobile User Experience Recommendations, Website Optimizations
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